about me

i’m a designer, explorer, and maker shaped by movement — from 🏂 to 🏄🏽‍♀️ to the 🧘‍♀️ mat. travel and adventure sharpen my creativity and resilience, both at work and in life.

.experience

12+ years in digital experiences

.location

Lisbon

.work

Available

.hello

Fueled by a love for art, craft, and visual storytelling, I began my career in Graphic Design, creating brand identities and visual systems. As digital products began to take center stage, I shifted into UX/UI and product design to combine visual craft with problem-solving and user needs.

Over the past 12+ years, I’ve designed web and mobile experiences across startups, agencies, and tech companies — translating business goals and user behavior into clear, intuitive products. My background in visual design gives me a strong eye for detail, while my product experience helps me work strategically with cross-functional teams.

I’m passionate about understanding people, improving their interactions with technology, and building products that feel both useful and visually cohesive. Outside of work, travel and adventure sports keep me adaptable and curious — qualities that shape how I approach design every day.

Over the past 10+ years, I’ve designed web and mobile experiences across startups, agencies, and tech companies — translating business goals and user behavior into clear, intuitive products. My background in visual design gives me a strong eye for detail, while my product experience helps me work strategically with cross-functional teams.

I’m passionate about understanding people, improving their interactions with technology, and building products that feel both useful and visually cohesive. Outside of work, travel and adventure sports keep me adaptable and curious — qualities that shape how I approach design every day.

.hello

.hello

HOW I WORK

Discovery & Strategy ✦

I start by understanding the problem, aligning with business goals, and defining a clear direction for the product.
Skills: Product thinking, Problem framing, Stakeholder alignment

Research & Insights ᝰ

I uncover user needs and behaviors through research, turning findings into actionable opportunities.
Skills: User interviews, Personas, Journey mapping, Competitive analysis

Experience Design ✎

I transform insights into intuitive, human-centered experiences, ensuring each interaction feels natural and supports both user and business goals.
Skills: UX design, User flows, Wireframes, Prototyping

Visual & Interface Design ❊

With a strong visual background, I create clean, detailed interfaces that align with brand identity.
Skills: UI design, Design systems, High-fidelity design

Collaboration & Delivery ☞

I work closely with product, engineering, and stakeholders to ensure clarity and smooth execution.
Skills: Cross-functional collaboration, Handoff

Iteration & Growth ✩

Post-launch, I analyze feedback, data, and user behavior to refine the product and ensure it continues to grow in the right direction.
Skills: Usability insights, A/B testing, UX improvements

HOW I WORK

Discovery & Strategy ✦

I start by understanding the problem, aligning with business goals, and defining a clear direction for the product.
Skills: Product thinking, Problem framing, Stakeholder alignment

Research & Insights ᝰ

I uncover user needs and behaviors through research, turning findings into actionable opportunities.
Skills: User interviews, Personas, Journey mapping, Competitive analysis

Experience Design ✎

Visual & Interface Design ❊

With a strong visual background, I create clean, detailed interfaces that align with brand identity.
Skills: UI design, Design systems, High-fidelity design

Collaboration & Delivery ☞

I work closely with product, engineering, and stakeholders to ensure clarity and smooth execution.
Skills: Cross-functional collaboration, Handoff

Iteration & Growth ✩

Post-launch, I analyze feedback, data, and user behavior to refine the product and ensure it continues to grow in the right direction.
Skills: Usability insights, A/B testing, UX improvements

WORK EXPERIENCE

Mar 2022 – now

Proxify

Senior Product Designer | Growth Designer

I redesigned the commercial site, Talent site, and Member Profile experience, delivered research and prototypes with engineering, helped build the design system, and improved the Hiring Form through data-driven iteration.